Burger King kicked off International Women’s Day by upsetting feminists. The UK division of the fast food company tweeted that women belong in the kitchen.
There was more to it than that as Burger King was gently trolling to announce a culinary scholarship.
But, a good deed never goes unpunished in this era of political correctness.
The initial tweet below served as a dog whistle to bring out the social justice warriors.
Women belong in the kitchen.
— Burger King (@BurgerKingUK) March 8, 2021
Scholarship For Women
Burger King followed that up by tweeting that women only belong in the kitchen if they want to.
They highlighted that only 20% of chefs are females.
If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD
— Burger King (@BurgerKingUK) March 8, 2021
The new Burger King scholarship will help female employees become chefs if they want to pursue that avenue.
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We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!
— Burger King (@BurgerKingUK) March 8, 2021
Burger King was clearly trying to get attention with their first tweet.
They got a lot more attention to their new scholarship with a trolling tweet than if they had just announced it outright.
But, that was lost on ultra-sensitive feminists.
Rather than looking at the positive aspect of Burger King’s gesture and financial backing to support and further “equality” in the workplace, they were skewered for using sexism as clickbait.
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Proof this could have even fit in one tweet
Please don’t use sexism as clickbait. The men in my mentions proves the damage you’re causing by doing this. pic.twitter.com/G0VKGgiZQp
— Becca (@BeccaBeckery) March 8, 2021
Feminists React To Burger King
Yes, it could have fit in one tweet but then not as many people would have seen it.
When one social media user replied that Burger King should delete the tweet, the fast food giant doubled down by saying they are trying to solve a problem.
Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We’ve launched a scholarship to help give more of our female employees the chance to pursue a culinary career.
— Burger King (@BurgerKingUK) March 8, 2021
Feminists clinging to victimhood were triggered by this tweet.
Burger King was even called sexist for announcing a scholarship for women in this manner.
As a man myself, I still see what BK did as distasteful. I also see saying men’s day is sexist as distasteful. Other people’s bigotry and sexism should not be an excuse for yours
— hexk (@hexk02) March 8, 2021
if women are upset, listen to them. you have no idea what it’s like so you cannot speak for them. thank u
— dixon | artist (@luciddixon_) March 8, 2021
As a woman, I thought it was funny and a good way of getting attention.
Of course, I know how to take a joke.
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