The WWE Wrestling Feuds Where The Good Guy Lost

While we love the good guy taking the win in a WWE feud, this is not always the case. Here are some of the feuds where the bad guy actually won.

It is always nice when the good guy wins after a lengthy wrestling feud. Of course, the good guy does not always win. In fact, there have have been plenty of WWE wrestling feuds where the bad guy took the victory. Let us take a look at some of the best-known feuds where the good guy lost.

Shawn Michaels Versus Bret Hart At 1997 Survivor Series

Bret Hart and Shawn Michaels at Survivor Series

The feud between Bret Hart and Shawn Michaels is the best-known example of when the bad guy won. In fact, one could argue that the real-life bad guy won here, too!

When entering the match, Bret Hart believed that he would retain the title. Vince McMahon had other plans though, and used a little subterfuge to put the title on Shawn Michaels instead. This incident is now known as the “Montreal Screwjob.”

Take a look:

Bret Hart and Shawn Michaels eventually buried the hatched, but this 1997 pay-per-view feud is still one of the most discussed to this day.

Daniel Bryan And The Authority

WWE wrestling feuds where the bad guy won

Daniel Bryan is currently one of the most beloved superstars, but he did have to take on The Authority first. Thanks to the support of the WWE Universe, he received his title match and became the WWE Champion. Unfortunately, the story did not have a happy ending for the good guy.

Shortly after being crowned champion, Bryan was forced to give up his title due to injury. In spite of the fight to the top, he lost his title in one quick storyline move. So, even though The Authority lost when Daniel Bryan won the title, they did get the last laugh when he was forced to relinquish it shortly afterwards.

Sgt. Slaughter And The Ultimate Warrior

Sgt Slaughter and The Ultimate Warrior

In 1991, a strange feud took place between Sgt. Slaughter and The Ultimate Warrior. Vince McMahon transformed Sgt. Slaughter into an Iraqi sympathizer and promoter, which generated plenty of heat for the WWE legend.

To everyone’s surprise, Sgt. Slaughter received a title opportunity at the 1991 Royal Rumble. The title at the time was held by The Ultimate Warrior, one of the company’s most beloved wrestlers. Slaughter would take the win thanks to some interference from Randy Savage and his manager Queen Sherri. The development would lead to a match between The Ultimate Warrior and Randy Savage, as well as Hulk Hogan and Sgt. Slaughter at WrestleMania.

Sgt. Slaughter may have won at the 1991 Royal Rumble, but he finally received his comeuppance at WrestleMania VII, where he was defeated by Hulk Hogan. Hogan became the new WWF World Heavyweight Champion and all was good in the world again. Still, it does not take away from the shocking bad guy win at the 1991 Royal Rumble.

Triple H Versus Sting

WWE wrestling feuds where the bad guy won

The history between Sting and the WWE goes way back. Sting was one of the main WCW guys during the Monday Night Wars. He was so connected to the brand, his character even changed as the company started to go under. He turned from a bright and colourful Sting into a dark “crow-like” character.

It was years in the making, but Sting eventually showed up in the WWE. The reason for his return was instantly clear, as he was taking on The Authority. At the time, Triple H was a member of The Authority, who held the WWE in a strong grip. In other words, he was the perfect opponent for Sting. By the time it hit WrestleMania however, it was about much more than The Authority. It was about WCW versus the WWE.

Even though Triple H was positioned as a heel at the time, the crowd supported both men. Heel Triple H eventually took the win, but there was a clear show of respect at the end of the match. So, even though the bad guy won in this case, it was far from a disappointment for anyone in attendance and all the people watching at home.

Tomasso Ciampa Versus Johnny Gargano

Johnny Gargano Versus Tomasso Ciampa

If you do not watch NXT on a regular basis, these names may not sound familiar to you yet. However, their feud is the prime example of a bad guy taking the win over the good guy. But, to truly understand this story, we need to look back at their history.

Tomasso Ciampa and Johnny Gargano originally formed a tag team called D.I.Y. When they just came through in developmental, many argued they did not have the look or the charisma to be successful. But boy, how wrong they were.

D.I.Y. soon became one of the most popular tag teams in NXT history. They were eventually crowned the NXT tag team champions and it looked like nothing could stop the popular pair. Unfortunately, they ran out of things to do in the tag team division and the idea was pitched to pit the men against each other.

It was a huge shock when Tomasso Ciampa turned on Johnny Gargano out of nowhere. He claimed that the attention was always on Johnny, even though they were a tag team. So, he decided to take matters into his own hands, leading to a feud of epic proportions.

Tomasso Ciampa would eventually get obsessed by the NXT Championship and dubbed “Goldie.” Nobody was on the level of Ciampa, at least not until Johnny made his return.

The feud between the men eventually lead to a Last Man Standing match at NXT TakeOver: Brooklyn 4. Many believed Gargano would take the title from Ciampa, but it turned out differently. Ciampa handcuffed Gargano to the entrance stage and then hit him with a running knee strike. While it was a fight for the ages, the good guy lost.

The Feud Between Gargano and Ciampa Continues

This saga is not over yet! Ciampa’s character became so popular he is now a face. While he is still obsessed with Goldie and has a mean streak, the crowd is behind him like never before. He was primed to take his “Goldie” back from Adam Cole during the last TakeOver, but Gargano betrayed his friend by hitting him with the title and costing him the win. So, the tables have turned and we cannot wait for this feud to continue.

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