In a move that surprises no one, Colin Kaepernick’s first Nike commercial got nominated for an Emmy Award. The “Dream Crazy” commercial was Kaepernick’s first after Nike signed him to be the face of the latest “Just Do It” campaign.
Like most Emmy categories, the “Award for Outstanding Commercial” has long been an opportunity for Hollywood to endorse its pet causes.
The ad refers to the December 2013 mass shooting at the since-demolished Sandy Hook Elementary School in Connecticut and subsequent promise to enact “common sense” gun legislation.
Watch the commercial below:
Kaepernick hasn’t played football since the 2016 season.
Colin Kaepernick has not been signed by another NFL team since he spent the 2016 season kneeling during the national anthem and opted out of his contract with the 49ers.
The ad featured Kaepernick, the self-righteous, grandstanding former quarterback, along with the phrase “Believe in something, even if it means sacrificing everything.”
Apparently, in Kaepernick’s case, gaining Hollywood adoration while suing the organization you claim you want to work for — and receiving an undisclosed settlement from the NFL — is “sacrificing everything” now.
A Nike commercial hasn’t received an Emmy nomination since 2013, and they haven’t won the category since 2002. That year, they won their second and last (so far) Emmy for Outstanding commercial since they added the category in 1997.
Seeing how Kaepernick is using his fame to champion idiotic notions — he recently claimed the Betsy Ross flag is racist with no evidence — it won’t be surprising if Hollywood selects the Nike commercial as the winner. Of course, going up against people who want to infringe on the Second Amendment might be difficult to beat.