One Million Moms group targets Burger King for profanity

Burger King has found themselves in hot water with the conservative group One Million Moms after using the “D-word” in a commercial for one of their new menu items – the Impossible Whopper.

One Million Moms Goes After Burger King For Profanity

Fox News reported that One Million Moms accused Burger King of “crossing the line” by using the “D-word” in a commercial for their Impossible Whopper.

“Burger King is airing a commercial that uses profanity to advertise its Impossible Whopper — a burger made from plants instead of beef,” the One Million Mom group states on their website. “The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one.”

The group was referencing a Burger King commercial that shows reactions of taste tests of the popular meatless burger. One man is so blown away by how tasty the Impossible Whopper is that he says, “Damn, that’s good.”

This simple use of the word “Damn” was enough to “trigger” One Million Moms.

“One Million Moms finds this highly inappropriate. When responding to the taste test, he didn’t have to curse,” the group stated. “Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial.”

They went on to call the commercial “irresponsible and tasteless.”

“It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear,” the group said. They are now calling on the public to sign a petition demanding that Burger King cancel the  commercial, “or at the very least, edit out the cuss word immediately.”

RELATED: The Real Reason Food in Commercials Looks So Good Is Not Good

The Mission Of One Million Moms Mission

One Million Moms is a group whose stated mission is to “stop the exploitation of our children.” They made headlines last month when they managed to convince the Hallmark Channel to pull a Zola commercial featuring two brides kissing during a same-sex wedding ceremony.

“Now, parents can no longer trust Hallmark because Hallmark is no longer allowing parents to be the primary educators when it comes to sex and sexual morality,” said One Million Moms at the time.

Though Hallmark initially pulled the ad, they reversed their decision after great public backlash.

RELATED: Kathie Lee Gifford Applauds Hallmark Channel For Making Faith-Based Movies: “They Know What America Is Missing”

Picking Our Battles

Language is important. And, they’re right, there’s no need for a commercials to include profanity. But, we also feel that getting this worked up about Burger King using the “D-word” in this context is a bit ridiculous.

These days, it’s usually the liberals getting themselves worked up into a frenzy over nothing. So this just goes to show that we’re all human. And that conservatives can sometimes do this as well.

In the end, there are far bigger problems involving the “exploitation of our children” that One Million Moms could focus on. Is policing the “D-word” in a Burger King ad for the Impossible Whopper really a high priority?

Perhaps they should let Burger King off the hook on this one. And instead combat the various ways that the Left exploits our children every day.

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