Nike’s decision to have Colin Kaepernick star in their latest ad campaign has already come back to bite them as their favorability has taken a massive hit.
Smoke Room reported that a study that was carried out by Morning Consult found that Nike had a net favorability rating of +69 before the Kaepernick ad was released. The brand’s favorability is now sitting at +35.
On top of that, Nike’s popularity dropped eight points among black Americans, going from +82 to +74.
It looks like having Kaepernick star in their ad wasn’t such a good idea after all! Nike failed to realize that the vast majority of Americans do not see Kaepernick as a martyr. Instead, they see him as a spoiled, overpaid brat who has no respect for our great nation.
This comes after President Donald Trump himself took to Twitter to call out Nike and predict the backlash that the company would face.
“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way?” Trump tweeted. “As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!
— Donald J. Trump (@realDonaldTrump) September 5, 2018
Kaepernick is the last person who should be preaching to Americans about sacrifice. Nike should have used the faces of fallen veterans in this ad campaign, as they are the ones who have actually sacrificed everything for what they believe in.