The number one movie over the weekend was a musical version of a two decade-old movie of the same name.
‘Mean Girls’ drove a mean box office, with the Paramount hit racking up what Variety reported to be “$28 million over the weekend and $32 million through the Martin Luther King Jr. holiday on Monday.”
Variety noted, “Thanks to enduring love for the original 2004 film, an insanely quotable touchstone that turned Oct. 3 into a national holiday, and the power of TikTok, ‘Mean Girls’ is proving the Plastics are still box office draws.”
The story continued:
The movie musical cost just $36 million and was initially commissioned for Paramount+ before enthusiastic test screenings convinced the studio to release it on the big screen.
Internationally, “Mean Girls” collected $6.5 million from 16 territories, representing less than half of its planned international footprint. The film opens next weekend in the U.K. and New Zealand, followed by other major territories.
Many Moviegoers Did Not Realize It Was a Musical
“Ticket buyers were unsurprisingly 76% female while 60% were under the age of 25,” the story noted. “They gave the film a mixed “B+” CinemaScore, which is possibly because some of them didn’t realize it was a musical. (The studio intentionally downplayed the song and dance aspect in promotional materials.)”
Enduring
Musical or not, that’s some serious moneymaking for the film.
The extended Martin Luther King, Jr. holiday certainly helped as well.
At 20 years in, ‘Mean Girls’ is still going strong.
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