PFL, Twitter To Give MMA Fans Real-Time Content
The Professional Fighters League will be hitting the cage this Friday for PFL 1 live on ESPN2 and ESPN+ from Atlantic City. And they’ll also be all over Twitter.
A partnership between the promotion and social media giant was announced that will allow fans to receive live stream content and real-time highlights.
The multi-faceted agreement will allow those watching around the country a unique viewing experience with curated content from PFL fighters and other leading personalities before, during and after the fights on Twitter through its new live event page.
Fans will also have the opportunity to tune-in live during fighter weigh=-ins and see their favorites like never before.
“Twitter and PFL are looking forward to advancing the sport by delivering a premium viewing experience to the 550 million MMA fans worldwide,” said PFL CEO, Peter Murray. “Our partnership with Twitter, the place where MMA conversation thrives, will bring fans closer to the action by providing premium real time content for our global fan base.”
This partnership will provide insider access to PFL fighter training content from the regular season bubble, live PFL night night content, pre-fight walkouts, real-time highlights, post-event press conference and The Round Up, which is a live feed where influencers will host a chat with fans during commercial breaks.
Hashmojis for fans tweeting about the event will be available using #PFLMMA.
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“We are pumped about our new collaboration with the Professional Fighters League,” said TJ Adeshola, Head of U.S. Sports Partnerships at Twitter. MMA fans on Twitter are very engaged,
and they’re looking for creative new ways to experience fight content, directly within their timelines. The PFL delivers an innovative product for the MMA community on Twitter — and we look forward to bringing this epic partnership to life.”
PFL 1 features Anthony Pettis vs. Clay Collard in the main event as the regular seasons begin in several weight classes and continue through the next few months.