After her parents finally plead guilty last month to charges related to their respective roles in the college admissions scandal, Olivia Jade Giannulli was hoping to launch a comeback as a social media beauty “influencer.” Unfortunately for Lori Loughlin’s youngest daughter, however, a top branding expert is speaking out to say that this comeback may be impossible for her, as her brand has become a “dumpster fire.”
Expert: Lori Loughlin’s Daughter Olivia Jade’s Influencer Career ‘Is A Dumpster Fire’
“It’s very hard [to make a comeback] when you’re the subject of one of the biggest education scams in American history,” branding and PR expert Eric Schiffer, chairman of Reputation Management Consultants, told Fox News.
“Olivia’s influencer [career] is a dumpster fire at this point and she does not present anything other than a stone-cold, crazy option for a marketer who is considering how to spend their discretionary funds to drive brand awareness,” he added.
RELATED: Lori Loughlin’s Daughter Olivia Jade Called ‘Clueless And Tone Deaf’ After ‘White Privilege’ Post
Schiffer went on to say that Olivia Jade had over 1.5 million followers at the peak of her popularity. Unfortunately, though, the 20-year-old beauty influencer did not have a loyal fanbase that was willing to stick with her through thick and thin.
He also said that there are countless other wannabe beauty bloggers with the same brand as hers that don’t come with her extra baggage.
Olivia Jade’s Influencer Brand Is ‘Toxic’ And ‘Dangerous’
“Olivia presents a very toxic brand that is dangerous to advertisers because of her involvement in this criminal conspiracy to get her into college and take away a spot from someone that was more far more deserving,” Schiffer said.
Olivia Jade’s branding problems stem from her parents involvement in the college admissions scandal.
Just last month, Lori Loughlin and Mossimo Giannulli finally plead guilty to charges related to them paying $500,000 in bribe money to have her and sister Isabella admitted to the University of Southern California. The bribe allegedly got the sisters admitted as members of the crew team even though neither girl had ever rowed before.
Loughlin and Giannulli spent over a year fighting the charges before pleading guilty. The drawn-out, high-profile legal battle has only made Olivia Jade’s brand even more synonymous with the scandal.
Lori Loughlin’s daughter’s career might have had a fighting chance had her parents plead guilty right away like Felicity Huffman.
Olivia Jade’s Only Hope To Redeem Herself
Though Schiffer does think a comeback will be a tough road for Olivia Jade, he also thinks it is possible.
He sees a chance if she devotes herself to helping her community. And also takes the opportunity to reflect on and own her role in the college admissions scandal.
“The way for her to rebuild her brand would be to shut off her social media and to actually get in the community and roll up your sleeves and do work,” Schiffer said. “Go out and help people.”
In the end, he believes Olivia Jade’s biggest enemy going forward will be herself, as she will need to narcissistic desires to be on camera as the center of attention if her brand has any hope of surviving.
“The problem [Olivia] faces is he is battling her own narcissism, which requires her to be on camera,” he said.
“If she just could begin to have empathy and to have a better understanding of how she is viewed, which includes a tremendous level of distrust and disdain, that will go a long way.”
More About:Celebrity Entertainment TellMeNow