Conor McGregor One Of 2019’s Most Popular On Social Media
According to a report, former UFC champion Conor McGregor was one of the more popular athletes in the world on social media in 2019.
Despite the fact that he didn’t step foot inside the Octagon in 2019, Conor McGregor was popular.
Well, at least according to social media.
Opendorse released a report that showed the former UFC champion ranked seven in engagements among all athletes worldwide in 2019. McGregor reached 291.1 million across Twitter, Facebook and Insstagram.
Soccer icon Cristiano Ronaldo topped the list at 1.78 billion, one of six soccer players among the Top-6 in the world.
McGregor’s 48.8 million followers ranked 26th most for all athletes, with Ronaldo first at 399.6 million.
Floyd Mayweather’s 44.3 million followers was 30th among all athletes worldwide.
Lakers star LeBron James had 291.6 million engagements, placing him just behind McGregor.
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McGregor posted more than 1,100 times in 2019, fourth most of any athlete.
— Conor McGregor (@TheNotoriousMMA) January 21, 2020
UFC lightweight champion Khabib Nurmagomedov ranked high on the list with over 226 million engagements. Ronda Rousey also cracked the Top-100.
A good way to identify social media superstars – identify athletes who have:
+ Above average follower count
+ Above average engagement rate
This means that, despite the audience size, they still engage a large % of their followers with each post.
Instagram Superstars in 2019: pic.twitter.com/a56SjO3xrr
— Blake Lawrence (@Blake_Lawrence) February 5, 2020
Opendorse, which was founded by former Nebraska football starters Blake Lawrence and Adi Kunalic, helps over 10,500 athletes share content from partners on social media. The company works with brands like Tide, FedEx and Wendy’s in addition to the PGA Tour and NFLPA.