Ahead of a title defense vs. Alexander Povetkin, reigning WBA, IBF, WBO and IBO heavyweight champion Anthony Joshua has signed a deal with William Hill.
Joshua (21-0) defends his belts against Povetkin on September 22 from Wembley Stadium in London, England. He is coming off a decision win over Joseph Parker that marked the first time he has gone the distance in his career.
The 28-year-old from England becomes a global brand ambassador, representing the bookmaker and becoming a featured face in future advertising campaigns.
“I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go ‘all in’ with them! They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about,” Joshua said. “It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership.”
Joshua joins a team at William Hill that already includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.
“We are delighted to partner with such an established and forward thinking brand in William Hill,” said Freddie Cunningham, CEO of AJ Boxing. “We have been really impressed with their activation plans for the next 12 months and how they would like to grow the partnership in to new territories.”
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