The Kardashian‘s star, Kylie Jenner, is back, but this time with an out-of-touch promo that has everyone asking her to “read the room”.
On Sunday, October 12th, Kylie Jenner teased new cosmetics, but is now facing backlash for her insensitive advertisement. The 28-year-old reality star and her team released a new music video as an ad for her latest Kylie Cosmetics drop that raised eyebrows.
The mother of two was told to “read the room” regarding the aesthetic and premise of her new makeup ad, as the star takes on prison for her new promo.
Jenner posted an Instagram reel, with the video showing the star getting arrested in a black leather bra, matching hot pants, silver hip chains, black tights, and black pointed-toe pumps. The clip featured the youngest Jenner handcuffed and strutting down the hallway of a jail like it’s a runway, with police officers walking behind her on each side.
The promo for her new King Kylie Cosmetics collection has fans divided, with many critics saying that she’s “deeply out of touch.”
The new makeup collection is a callback to the rebellious “King Kylie” persona that she popularized during the mid-2010s, which helped her launch her early brand identity. During this time, Kylie Jenner was known for her edgy, experimental looks, especially after dying her hair blue.
Fans are feeling nostalgic for her new release, but are not happy with the video associated with it. Several critics have slammed the model for the imagery she used amid the ongoing ICE raids and renewed debate over policing and immigration enforcement.
Many have taken to Reddit to vent about their anger, with a post saying, “The country’s boiling over, citizens being dragged off by rogue badge-hungry rent-a-cops. Kylie Jenner drops a handcuffed hot-pants photoshoot to promote COSTMETICS. This isn’t satire; It’s American rot.”
One commenter on that post said, “lol as if she could ever comprehend what the people she cosplays are going thru. this is insanely disgusting, and i didnt even think about deeply out of touch this was til i read your title for this post. you’re so right.”
Other fans are analyzing the timing of her release, with several ‘No Kings’ protests happening around the country.
It’s not a surprise that these reality stars are out of touch with the rest of the world, but it’s always so incredibly shocking with how they always seem to try and be relatable, but end up making things much worse.
Kylie Jenner hasn’t responded to the controversy, and hopefully, she can shed some light on her decisions and the timing of this situation. But she didn’t have any regard for what was actually happening in the country.