PFL, DAZN Announce Media Rights Partnership

The PFL and DAZN have agreed to a media rights partnership ahead of 2023.

The joint venture will create PFL Europe, which will launch next year. It will become the first-ever regional league from a global provider of mixed martial arts.

PFL global events will air exclusively on DAZN in select major international markets, with a focus on Europe.

“PFL Europe is the beginning of the Champions League of MMA from PFL” said Peter Murray, CEO of PFL. “We are excited to have DAZN as our strategic media rights distribution partner in Europe for all of fight franchises – PFL Global League, PFL Challenger Series, PFL Europe, and PFL PPV Super Fight Division.”

DAZN becomes a founding partner of PFL Europe, which will feature the top emerging European MMA fighters, and will be broadcast during prime local hours with all events staged in Europe.

PFL Europe will build on the respected PFL brand and proven PFL global infrastructure to be the leading MMA organization in Europe. Separately and beginning in 2023, DAZN also becomes the exclusive home of PFL global events in 53 international markets, including the United Kingdom, Ireland and Spain.

DAZN also becomes a partner in the new PFL PPV Super Fight Division and will promote and distribute those highly anticipated events in international territories outside of the United States and Canada.

Shay Segev, DAZN Group CEO, said: “DAZN is fast becoming the preferred partner for rights holders for the simple reason that we can provide a truly global solution, access to fanbases across the world. We have a strong track record investing in and accelerating the growth of sports. We are also more agile and innovative than traditional broadcasters and, like the PFL, we want to stay relevant to today’s consumer.

“With DAZN, fans can either watch in the traditional linear way or enjoy a more immersive and interactive entertainment experience with greater gamification and bolt-on products and services.”