‘Good Morning Britain’ Staffers Are Desperate For Piers Morgan To Return As Ratings Plummet
"Good Morning Britain" insiders told Daily Mail they're desperate for Piers Morgan to return as ratings continue to plummet in his absence.
Staffers on “Good Morning Britain” are reportedly desperate for Piers Morgan to return, as ratings have plummeted in the wake of his departure back in March after his on-air criticism of Meghan Markle.
Morgan repeatedly clashed with his fellow morning show hosts over Markle – here’s one heated clip:
‘Good Morning Britain’ Staffers Want Piers Morgan Back
Insiders told Daily Mail that the British morning show’s “morale is on the floor” behind the scenes.
“‘Whatever people thought of Piers he got the ratings up and month in month out he pulled in big interviews,” one source said. “Now the show rarely gets any decent guests or is talked about.”
While “Good Morning Britain” garnered 1.9 million viewers back in March, the numbers had decreased to just 500,000 in June.
The insider explained that one of the issues is that a permanent host has not been named to replace Morgan.
“The constant chopping and changing of presenters hasn’t helped and using Alastair Campbell was seen as a particular low point because he had no track record in presenting,” the source said. “Everyone on the show would absolutely love to see Piers come back because, in many ways, they feel that’s the only way the ratings dive can be reversed.”
Is A Piers Morgan Return To “Good Morning Britain” In The Cards?
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As for whether a return is possible for Morgan, the source said, “It’s not beyond the realms because he still talks to Susanna and despite everything that happens he is still in touch with many who worked on the program.”
Susanna is Susanna Reid, Morgan’s former cohost.
While the GMB team misses the draw of Morgan, they’re doing what they can to get ratings back up.
“The fighting spirit in the newsroom is as strong as ever, buoyed up by a stream of scoops, news exclusives and outstanding live reporting, we absolutely remain the ones to beat in the TV news stakes,” the insider continued.
Adding insult to injury, the National Television Awards just nominated Morgan for best television presenter for his work on “Good Morning Britain”.
— Mirror TV (@MirrorTV) August 17, 2021
Of course, a spokesman for ITV tells a different story when it comes to how “Good Morning Britain” is doing without Piers Morgan.
The spokesman said this week, “‘Good Morning Britain’s’ audience share year-to-date stands at 22%, which is in line with 2020, and up on 2019’s audience share by 1.2 share points. The show’s audience is holding up well therefore in 2021, and is also posting year-on-year increases for family audiences, and 16-34 year old viewers.”
Embattled Host Sounds Off
Piers Morgan left “Good Morning Britain” after he received backlash for criticizing Meghan Markle for her interview with Oprah Winfrey.
He addressed the ratings decline of the show in June, saying, “‘Good Morning Britain’s’ tumbling ratings have plunged to their lowest ever level as just 451,000 people tuned in to Wednesday’s show with comedian Adil Ray sitting in my old chair.”
“Newspaper reports today suggest ITV want Susanna Reid to have a female presenting partner to stop the rot. If it appeases the woke brigade, I’m prepared to identify as a woman to get the ratings back to the peak of 1.9million where I left them,” he continued.
Morgan is a strong personality who always tells it like it is, so it’s no wonder that ratings have gone down in his absence.
“Good Morning Britain” executives may want to do themselves a favor and invite Piers Morgan back, because it seems they need him more than they thought.