The Professional Fighters League (PFL) and SportsIcon have come together to create the PFL Metaverse Experience.

“SportsIcon is a leading Web3 innovator dedicated to sport. We have a mission to bring fans closer to the sport they love, be that through NFTs, the Sports Metaverse, or supporting Future Icons. We are delighted to partner with the PFL, an incredibly forward-thinking organisation crafting the future of MMA for fans, fighters and brands.” SportsIcon Co-Founder and COO, Alexi Yovanoff. “We are thrilled to get going and bring the best of Web3 to the PFL family.”

Ahead of PFL Championships later this month, the partnership will see SportsIcon, the NFT platform for athletes and collectors, creat a cutting-edge collaboration. It will be an extension of what the PFL does to allow fans to engage in new and immersive ways.

SportsIcon, a leading NFT platform dedicated to sports collectibles, will create a sports universe around the PFL and its world-class fighters for the MMA company’s dedicated fanbase, the youngest in sports and web3 natives.
“I am excited to announce the Professional Fighters League is partnering with industry leader SportsIcon to create the PFL’s innovative MMA Metaverse experience for fans around the world,” said PFL CRO Jon Tuck. “The PFL’s new Metaverse platform will drive increased fan engagement as well as provides league sponsors with organic activation opportunities within this new and interactive space.”

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