‘She-Hulk: Attorney At Law’ Premiere Ratings Fail To Break Into Nielsen Top 10, Another Failure For Victoria Alonso’s Business Strategy
Data tracking company Nielsen released their viewership data for the week of August 15th to August 21st and Marvel Studios' She-Hulk: Attorney At Law series is not on any of their top 10 lists.
Data tracking company Nielsen released their viewership data for the week of August 15th to August 21st and Marvel Studios’ She-Hulk: Attorney At Law series is not on any of their top 10 lists.
She-Hulk premiered on August 18th on Disney+ and was beat by The Sandman, Stranger Things, Never Have I Ever, Locke & Key, Untold, Virgin River, A League Of Their Own, Echoes, Only Murders In The Build, and Instant Dream Home on Nielsen’s Top 10 Original Streaming chart.
As noted below, She-Hulk’s viewership was below 395 million minutes, which was 10th place Instant Dream Home’s viewership minutes.
It’s unclear if She-Hulk: Attorney At Law is the worst performing Marvel Studios television series on Disney+ given Ms. Marvel’s first episode made the charts back on the week ending June 12th with 259 million minutes viewed.
It’s possible She-Hulk: Attorney At Law could have performed better than Ms. Marvel given we only know it was viewed less than 395 million minutes.
Regardless, the show not making the charts is the first Marvel Studios show to not make Nielsen’s Top 10 Original chart. As noted above, Ms. Marvel placed 10th when it debuted with 259 million minutes.
Moon Knight, which debuted on March 30th, was 6th on the Nielsen chart at the time with 418 million minutes viewed.
Subscribe and get our daily emails and follow us on social media.
By opting in, you agree to receive emails with the latest in Comic Culture from Bounding Into Comics. Your information will not be shared with or sold to 3rd parties.
Hawkeye’s two episode premiere on November 24, 2021 saw viewing minutes hit 853 million.
Loki had 731 million minutes viewed when it premiered back in June 2021. The Falcon and the Winter Soldier premiered with 495 million minutes viewed in March 2021.
Finally, WandaVision was viewed 434 million minutes when it premiered back in January 2021.
What is interesting about the Nielsen data is it calls into question other data analytics companies purporting to claim that She-Hulk did on par in its first four days streaming compared to other Marvel Studios shows like WandaVision, Loki, The Falcon and the Winter Solider, and Hawkeye.
Samba TV reported She-Hulk was watched by 1.5 million U.S. households streaming in its first four days available on Disney+.
This is comparable to WandaVision, which they claim was watched by 1.6 million households five days after it premiered on Disney+.
It doesn’t match up to the fact that She-Hulk’s viewership did not even hit 395 million minutes viewed as reported by Nielsen while WandaVision did 434 million minutes.
Not only does the Nielsen data call into question Samba TV’s reporting, but it also calls into question Marvel Studios’ business model.
Marvel Studios executive Victoria Alonso detailed that business model during an appearance at Annecy International Animation Film Festival back in June 2021.
While answering a question if she ever gets tired of Marvel Studios’ movies topping the box office charts, Alonso said, “The reason we have that success consistently is because our audience is global. You cannot have a global audience and not somehow start to represent it… For us, it was really, really, really important to have that.”
She continued, “For the longest of time, we heard a woman-led film will never open. I say, ‘Please check, Captain Marvel made a lot of money.’ Then they always told us that Black Panther was never going to open and that nobody wanted a completely Black cast, and that made $1.3B.”
“So you can look at it from the social point of view, the cultural point of view. But truthfully, this is a business. From a fiscal point of view, you are leaving money on the table by not representing,” she explained.
She then provided some numbers about Marvel’s audience, “I think 51% of our audience is female, 28% of our audience is Hispanic. If we don’t represent the people that watch what we make, eventually they’ll go elsewhere because somebody else will figure it out.”
Alonso concluded, “We can only tell stories if we succeed and actually have money to make them. So the idea being, ‘If it makes money, why not make it?’ To me it seemed like a very simple equation, but it took a lot of time, a lot of talking.”
What do you make of She-Hulk: Attorney At Law not even charting on any of Nielsen’s Top 10 lists?