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‘House Of The Dragon’ Nielsen Premiere Ratings Fare Worse Than Reruns Of ‘NCIS’ On Netflix

Nielsen released their streaming data for the week of August 22nd through August 28th, which includes the premiere for House of the Dragon and the numbers do not look good for the Game of Thrones prequel.

Nielsen released their streaming data for the week of August 22nd through August 28th, which includes the premiere for House of the Dragon and the numbers do not look good for the Game of Thrones prequel.

Source: House of the Dragon Season 1 Episode 5 “We Light the Way” (2022), HBO

House of the Dragon charted as the 6th most watched streaming series for the week with 741 million minutes viewed. That was behind Netflix’s Echoes, Me Time, Stranger Things, and NCIS as well as HBO Max’s Game of Thrones.

This is the first week the show made the Nielsen Top 10 list despite the show premiering on August 21st and its second episode releasing on August 28th.

Nielsen Streaming Ratings for week of August 22-28, 2022

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The series did hit the third spot on Nielsen’s Acquired chart behind Game of Thrones and NCIS.

Game of Thrones had 909 million minutes viewed across a total of 73 episodes while NCIS had 770 million minutes viewed across 354 episodes.

Nielsen Streaming Ratings for Acquired shows for the week of August 22-28, 2022

The House of the Dragon premiere numbers are significantly behind Prime Video’s Wheel of Time, which premiered in November of last year with 1.163 billion minutes viewed.

Wheel of Time was the number two most streamed program behind Netflix’s Red Notice film for the week ending November 21, 2021.

Nielsen Top 20 Weekly Streaming Chart for the week ending November 21, 2021 via Spoiler TV

RELATED: HBO Says ‘House Of The Dragon’ Premiere Is “Largest Audience For Any New Original Series,” Brings In Tens Of Millions Less Than Game of Thrones’ Final Season

These Nielsen ratings call into question the viewership numbers WarnerMedia touted the show having for its premiere. If you recall, WarnerMedia announced the show’s renewal for a second season towards the end of August.

In that renewal announcement the company originally claimed the premiere “drew 9.986 million viewers across linear and HBO Max platforms in the U.S. Sunday night, the largest audience for any new original series in the history of HBO.”

They went on to detail, “The premiere also marked the largest series launch on HBO Max across the U.S., LatAm, and EMEA, driving an unprecedented level of concurrent streams on the platform”

House of the Dragon

The press release also noted that premiere day viewership only constitutes “just 20%-40% of the show’s total gross audience.”

It has since been updated to claim that the series premiere had “been seen by over 20 million viewers across linear, On Demand and HBO Max platforms in the U.S., based on a combination of Nielsen data and first party data.”

Paddy Considine as King Viserys Targaryen and Matt Smith as Prince Daemon Targaryen in House of the Dragon

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A conservative reading of this Nielsen data indicates that on HBO Max the premiere had at most 11.4 million viewers, which is the total number of minutes divided by the episode’s run time of 65 minutes.

And that reading is assuming Nielsen didn’t factor in the second episode at all given House of the Dragon did not show up on Nielsen’s chart for the week ending August 21st despite the show premiere on that date. However, that assumption can be easily disputed given Nielsen notes in their charts they are tracking two episodes for the week ending August 28th.

If you do factor in the runtime of the second episode the average viewership for both episodes is around 6.2 million viewers.

Now, add that to Nielsen’s data for HBO on cable, which clocked in at 2.17 million viewers, and you get around 13.5 million or 9.3 million viewers. So somehow WarnerMedia is claiming that they found another 6.5 or 10.7 million viewers. It doesn’t add up.

Paddy Considine as King Viserys Targaryen and Milly Alcock as Young Princess Rhaenyra Targaryen in House of the Dragon

But there might be an explanation. The Collinsville Police Pension Board recently filed a lawsuit in the Southern District of New York alleging that “WarnerMedia was improvidently concentrating its investments in streaming and ignoring its other business lines and WarnerMedia had overstated the number of subscribers to HBO Max by as many as 10 million subscribers, by including as subscribers AT&T customers who had received bundled access to HBO Max, but had not signed onto the service.”

If these allegations are true and WarnerMedia was cooking the books to boost the number of HBO Max subscribers by as many as 10 million, it’s not that hard to imagine that they would attempt to inflate the viewership of House of the Dragon as well.

Milly Alcock as Young Princess Rhaenyra Targaryen and Sian Brooke as Queen Aemma Arryn in House of the Dragon

RELATED: Report: Amazon Studios Will Declare ‘The Lord Of The Rings: The Rings Of Power’ A Victory “Regardless Of Actual Viewership”

And this tactic doesn’t seem to be unheard of when it comes to streaming services. A report from Business Insider claimed that Amazon Studios and Prime Video “will find a way, regardless of actual viewership, to sound the trumpets of victory.”

An alleged former Amazon executive told the outlet in regards to their The Lord of the Rings: The Rings of Power series, “If it’s not the highest-performing thing Amazon has ever done, it’s a failure.”

The insider added the caveat, “If it’s not the highest-performing thing Amazon has ever done, it’s a failure.”

Joseph Mawle as Adar in The Lord of the Ring: The Rings of Power

What do you make of these premiere viewership numbers from Nielsen?

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