The Professional Fighters League (PFL) continues to find new and unique ways to interact with MMA fans around the world.
The promotion recently announced a new partnership with Socios.com, a leading blockchain fintech company in the sports space. The agreement will allow see the PFL launch Fan Tokens, digital assets that provide fans with engagement opportunities including voting rights and the chance to earn exclusive rewards on blockchain-based fan voting and rewards app Socios.com.
Fan Token holders will be back to participate in the polls and contests throughout the PFL’s regular season – which begins this April on ESPN’s family of networks – and through the playoffs and crowning of new million-dollar champions.
“As a league at the forefront of technology and innovation, we are committed to pushing the boundaries of fan engagement, providing the 450 million MMA fans worldwide with unprecedented access to the PFL, our fighters, and the action,” said Peter Murray, CEO of the PFL. “We’re thrilled to partner with Socios.com as they share in our passion for engaging fans in new and cutting-edge ways.
“We have seen this come to life through their work with iconic global sports properties like FC Barcelona and Juventus, and we look forward to delivering the same experience to MMA fans.”
Innovative digital and real-life rewards linked to the PFL along with the chance to award fighter bonuses are among the key features of the partnership. Also, a leaderboard, chat and games will be available via the app.
“We’re excited to partner with the Professional Fighters League, an innovative leader in MMA who shares in our belief that the fan experience can be elevated through technology,” said Alexandre Dreyfus, Founder & CEO of Socios.com. “MMA has experienced explosive global growth, and its fan base is young, passionate and digitally-savvy. We look forward to creating unique engagement opportunities that will continually set the bar for how leagues and teams interact with fans and vice-versa.”
Professional Fighters League has experienced tremendous YoY growth across digital channels – 68% follower increase on Instagram, 30% total audience growth across digital and a 200% social engagement spike.
PFL’s portfolio of leading brand partners includes Anheuser-Busch InBev, GEICO, Acronis, Air Force Reserve, and Rich Energy. The U.S. Marines are the presenting partner of Inside the Season on ESPNews and ESPN+, leveraging the national platform and compelling content to engage with qualified youth considering a military career.