Sports

Bad Blood, Good Business: Rivalries Fuel UFC’s Biggest Fights

There has never been a better time to be an investor in the UFC than when a bad blood rivalry like Jon Jones-Daniel Cormier is at its peak.

From Jon Jones and Daniel Cormier dating back to Tito Ortiz and Chuck Liddell, there has been nothing better for the business of the UFC than a good, old-fashioned rivalry.

With the emergence of technology and social media, the rivalry has been able to take a different turn. But putting two fighters together with big egos and passion, and the bad blood has been nothing but good for business.

Originally released on UFC Fight Pass, UFC 25 Years in Short is a 25-part documentary series celebrating the UFC silver anniversary. This compilation of short films presents 25 captivating UFC stories, one for each year of existence, and every piece stands alone as an independent feature.

Viewed as a whole, these films form a larger, mosaic narrative of the UFC’s amazing evolution, fascinating characters and lasting influence.

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